1st Annual UnFancy Food Show is a Success!

July 16th, 2007

UFFS FlyerFirst and foremost- anyone who did not know about the UFFS a week ago Sunday please accept our most heartfelt apologies. It was a raucous success with nine food producers from the Northeast sampling and selling their wares to a crowd of a couple hundred people on a scorching Sunday afternoon at the East River Bar in Brooklyn. Thanks to Nancy Nowacek for our stellar flyer and UFFS logo- displayed here on a lampost in Brooklyn.

Why were Tom Mylan (Grocery Guy), buyer for the Marlow & Sons shop, and myself driven to create this event that brought 9 regional producers and a couple hundred people to a bar in Williamsburg to eat food and drink beer together? We have been to the Fancy Food Show and while we understand that it serves a great purpose for the business end of speciality food (i.e. producers can come to this show once or twice a year and see all of their biggest clients) it lacks the things that brought us to food in the first place: eating and drinking great food with friends and direct contact with the people making the stuff.

   McClures Pickles    UnFancy food learnings  UFFS Setup

Our goal was to strip away the business arm altogether and create more of a farmer’s market vibe with one important addition- BEER. The entire gig was much more Ramona Quimby than Martha Stewart- no brochures or big fancy booths- just basic tables with butcher paper and great food. On Sunday afternoon, as waves of people kept coming, we determined that we are not alone in our desire to talk directly to food producers ovJon from Wheelhouse & Mateo from Jasper Hill Farmer cold brews.

The show had serious HEART. Thank you to the 8 producers who came and sweated it out for the people.Bob McClure of McClure’s Pickles, Darlene and Carol from Gorilla Coffee, Sebastian of In Pursuit of Tea, Jon from Wheelhouse Pickles, Chris from Consider Bardwell Farm, Mateo of Jasper Hill Farm, Jessica from Fleisher’s Meats, Roger Repohl of Bronx honey, Taza Stone Ground Chocolate, and Anna was there representing the Diner Journal (get a subscription!).

Hope we see you at UFFS in ‘08.

Entry Filed under: Farm to Consumer

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